RACHEL TUCKER McCLARD

Digital Engagement & Project Management Professional

Chattanooga, TN  | (501) 786-4246  | rachelmcclard16@gmail.com

SUMMARY

Digital marketing and project leader with 15+ years managing websites, social channels, and content production for fintech and community-facing organizations. Combines hands-on production and vendor management with digital strategy — website oversight, social content planning, and team coaching — backed by a data-driven approach to optimization. Skilled at bridging marketing, creative, and technical teams to deliver on-brand, audience-centered digital experiences.

EXPERIENCE

Production Manager | OptimaFI (formerly Infusion Marketing Group) | Tennessee                                          Dec 2024 – Present

•    Manage end-to-end production of print, digital, email, and social campaigns for 20 national bank and credit union clients, coordinating internal teams and external vendors from concept through delivery.

•    Own production schedules and budgets across 150+ campaigns, proactively resolving delays and serving as primary client point of contact throughout execution.

•    Review all creative and content deliverables for brand, quality, and compliance standards; report performance, timelines, and budget utilization to leadership.

•    Refine production workflows to increase efficiency, contributing to 64.6M+ impressions and $1.9B+ in client account impact.

Marketing Creative Services Manager | TVFCU | Chattanooga, TN                                                                      Jul 2018 – Nov 2024

•    Led the Creative Services team — coaching staff, assigning projects, and managing day-to-day production of digital, email, and social campaigns across multiple GTM product launches.

•    Served as webmaster across multiple websites, applying working HTML knowledge to manage site updates, product launches, UX improvements, and digital ad performance tracking.

•    Directed social media strategy and content calendars, implementing scheduling and time-management tools (Clickup) to streamline team workflows and publishing cadence.

•    Tracked email, search, and digital ad KPIs using analytics and CRM platforms (Sprout Social and Hubspot) to guide data-driven optimization and cross-department reporting.

•    Managed marketing budgets and vendor relationships supporting brand, SEO content, and member engagement goals.

EARLIER EXPERIENCE

Office Manager & Marketing Coordinator, TSBDC (2016 – 2018) — Managed email campaigns, social content, and website/SEO optimization; coordinated events, webinars, and grant budgets.

Member Services & Marketing Coordinator, Chattanooga Area Chamber of Commerce (2014 – 2016) — Led digital promotion strategy and community event coordination; supported executive and VIP event logistics.

Office Manager, WSS Retreat Center (2012 – 2015) — Managed social media branding and engagement; supervised seasonal staff and guest operations.

Marketing & Events Assistant for both LifeWay Christian Conference Centers and Rock/Creek (2009 – 2012) — Coordinated events and vendor budgets while managing social media for brand outreach.

SKILLS

Digital & Web: Website/CMS Management, Basic HTML, SEO, Email Marketing, Digital Advertising

Social & Content: Social Strategy & Scheduling (Sprout Social), Content Calendars, Brand Governance

Leadership & Operations: Team Leadership & Coaching, Cross-Functional Collaboration, Vendor & Budget Management, Production/Project Management

Analytics & Tools: CRM Platforms, Performance/KPI Reporting, Microsoft Office, GTM Strategy

EDUCATION

Gardner-Webb University — B.A. Photojournalism, Minor in Communications & PR (2007)