About ME
About ME
Approach to work- it's like climbing!
Approach to work- it's like climbing!
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I'm not afraid to work hard...
I'm not afraid to work hard...
I am driven by a commitment to hard work, with a focus on creating meaningful and impactful results for those I collaborate with and serve.
I am driven by a commitment to hard work, with a focus on creating meaningful and impactful results for those I collaborate with and serve.
I am naturally spurred on by curiosity and confidence to try new things.
One of my core strengths is overseeing projects from inception to completion, coupled with a keen ability to critically analyze processes to achieve our goals. I excel in both team collaboration and independent work, valuing clear and open communication to minimize misunderstandings and ensure efficient use of time.
A strong team player...
A strong team player...
I excel in both team collaboration and independent work, valuing clear and open communication to minimize misunderstandings and ensure efficient use of time.
I excel in both team collaboration and independent work, valuing clear and open communication to minimize misunderstandings and ensure efficient use of time.
A defining moment for me was introducing the "White Board" concept in a 2021 team meeting, where I organized our strategy with clear timelines—1 week, 2 weeks, 2 months, and next quarter up in our collaboration room's board. This approach has become a cornerstone of my project management style, keeping our objectives crisp and clear and known. Now, technology has taken the place of the manual process, and I implemented a project management tool, ClickUp within the last two years as Manager.
Ultimately, I believe that everyone is motivated to work effectively and efficiently toward shared goals. The "White Board" concept is just one example of how I strive to enhance our collective success. And when faced with challenges...
I embrace the metaphor of climbing: Progress is always upward, and perseverance is key.
I embrace the metaphor of climbing: Progress is always upward, and perseverance is key.
Software Proficiencies
Software Proficiencies
Adobe: Photoshop, Adobe Express
Web Hosts: Kasasa, Ellie Mae Encompass, WordPress, Square, Hubspot
Social Media: SPROUT Social management tool, HootSuite, Meta Business Suite for Facebook & Instagram, X, YouTube Studio and Vimeo
Google: Analytics, Sites, Documents, Google My Business Brand Management
Email: Google, Outlook, Constant Contact, Mail Chimp, Onovative COREiq, Hubspot
Registration: Survey Monkey, WuFoo, RegFox, BidPal
I have a strong ability to understand systems quickly and easily. I love the challenge of learning new programs and enjoy using them to their greatest potential. The consumer experience is top of mind when considering changes.
Resume
Resume
Rachel Tucker McClard | Digital Marketing Professional
Summary: Highly motivated marketing professional with over 15 years of experience in traditional and digital media strategies, adept at leading cross-departmental collaborations and managing projects from inception to launch. Skilled in graphic design, content copywriting, and social media management, proficient in Sprout Social, Analytics, CRM tools and GTM strategy.
Marketing Creative Services Manager - TVFCU- (Chattanooga, TN)- July 2018 - Present
-Strategic Campaign & Content Leadership: Led campaign strategy, content creation, and vendor relationships for digital, email, and promotions. Analyze and optimize email, search and digital ads using data-driven insights, while tracking cross-department KPIs.
Communications manager for several GTM products such as Fast Cash Loans, YOUR$ Digital Banking, and Virtual Mortgage Seminar.
-Website & Digital Oversight: Webmaster for strategy, optimization, and product launches for multiple websites, including digital advertising and ROI tracking. Maintain vendor relationships and optimize online presence across platforms.
-Team Leadership & Professional Representation: Lead and motivate the Creative Services team , fostering a positive atmosphere and facilitating team cohesion and collaboration. Encouraging a lead by example, step up to the plate, “If not you, then who” coaching.
-Brand, Community & Vendor Management: Support traditional and digital advertising, strong SEO content creation, and new member onboarding. Participate in special projects, community involvement and member first mentality. Supervise marketing budgets and manage vendor relationships to align with strategic goals.
Office Manager & Marketing Coordinator- TSBDC- (Chattanooga, TN)- June 2016 - July 2018
-Digital Marketing & Engagement: Developed high-performing monthly email campaigns and managed content across social media outlets, achieving strong engagement rates. Organized webinars, training sessions, and maintained website optimization with analytics and SEO.
-Operational & Event Management: Managed office schedules, coordinated event logistics with vendors and sponsors, ensuring seamless execution and success. Managed grant dollars and budget items with local state college settlements monthly.
Member Services & Marketing Coordinator- Chattanooga Area Chamber of Commerce- (Chattanooga, TN)- December 2014 - May 2016
-Community Engagement & Digital Strategy: Collaborated in community event coordination, communication, and photography, while streamlining a weekly digital promotion plan for major events and networking. Achieved significant increases in digital media engagement across multiple platforms.
-Executive Support & Digital Media Coaching: Assisted the VP of Membership with VIP investor event coordination and served as a digital media coach for Chattanooga businesses and internal departments.
Office Manager- WSS Retreat Center (Manns Choice, PA)- June 2012- January 2015
-Digital Engagement & Branding: Monitored and optimized engagement across Facebook, Instagram, Twitter, developed newsletters to boost event attendance, and strategized branding for the Internship program.
-Leadership & Operations Management: Supervised and mentored monthly/seasonal staff, while overseeing guest relations and front desk operations.
Marketing & Events Assistant- LifeWay Christian Conference Centers (NM & NC)- August 2011- May 2012
-Spearheaded event coordination as an intern while managing social media platforms to enhance brand engagement and outreach.
eCommerce & Marketing Assistant- Rock/Creek (Chattanooga, TN)- April 2009- July 2011
-Coordinated brick & mortar and digital sales events, managing vendor budgets for brands like The North Face and Patagonia, while overseeing social media management to amplify event reach and engagement.
Gardner-Webb University Bachelor of Arts in Photojournalism- 2007- Minor in Communications and PR
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