WEBSITE Management
WEBSITE Management
Embedded Files
TVFCU Mortgage Center
TVFCU Mortgage Center
The TVFCU Mortgage Department onboarded a vendor for loan management and website hosting. My role involved meticulously refining the content and designing the layout of the new TVFCU Mortgage Center website to enhance the overall member experience.
This creative endeavor drew upon a diverse array of skills that I've cultivated over the years. Coordinating this project required a collaborative effort, but I took pride in shouldering the responsibility of bringing everything together to maximize conversions.
One critical aspect was creating a team directory for the Mortgage Originator Team, fulfilling two primary objectives:
Implementing a button for their specific loan application.
Developing individual biography webpages to showcase their contact details and any additional pertinent information.
This project involved coordinating headshots, editing them in Photoshop with resizing and color adjustments for the website. Additionally, I crafted informative tiles for each originator and designed their personal biography pages.
To manage the project effectively, I divided the deliverables into two phases:
Phase one focused on refining navigation, ensuring accurate mortgage loan links, and optimizing website content.
Phase two involved handling logistics for hosting the biography webpages, creating custom vanity URLs under the tvfcu.com domain, and embedding biographies and videos.
These assets have been instrumental across various mediums such as flyers, business cards, personalized emails, community engagements, and both print and digital advertisements, including Mortgage Spotlights.
Overall, this project exemplifies our commitment to enhancing user experience and delivering comprehensive solutions for our members.
Grand Openings & Community Collaborations
Grand Openings & Community Collaborations
I have created landing pages for projects such as grand opening celebrations of the first ever 3D printed building all the way to music video collaborations with local musician Swayyvo. i've had the opportunity to document many outstanding accomplishments of TVFCU, including Food City collaborations and national Credit Union initiatives, such as #ILoveMyCreditUnion day.
Website Updates & Brand Assisting Initiatives
Website Updates & Brand Assisting Initiatives
Webpage update for White Sulphur Springs
The WSS website formatting was dated and in need of an upgrade. It was a two person team, myself, and my remote Marketing Manager for the corporate organization to concept and build out the new website. I was in charge of capturing image assets, producing word copy, develop the navigation frames and transfer all the information from current pages to the new pages. This project required strong communication, planning, asset management and execution.
Rock/Creek Website Update
Rock/Creek was in need of an update to keep up with industry standards for presenting online products for purchase. The shopping cart experience was confusing in the old format, therefore, this new vendor was brought in for a more secure, user friendly experience.
I was in charge of asset transfer over of the blogs, articles, news pieces, and photos. I also discovered broken links and worked on the right redirect click path to have the images repopulate on the correct page.
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